The US prestige beauty industry sales were $18.8 billion in 2018, a 6% sales increase over 2017, according to The NPD Group. The skin care category grew 13% and contributed 60% of the industry’s total gains, while makeup, the industry’s largest category based on sales, grew just 1% percent (for more on this category, see p. 48). NPD said fragrance sales rose 4%. Hair was the smallest, yet fastest growing category with a 25% increase in sales. “If I had to use one word to characterize the stat...